Experience Design: the Ultimate R&D Reality Check
Amazing innovations are fundamentally flawed when they fail to comprehend the everyday user experience.
There’s a common disconnect in Research & Development Land.
t happens when researchers develop a startling new technology that misfires in the workplace. The cause? The vision behind the amazing innovation is fundamentally flawed, because it fails to answer some critical questions that are deeply rooted in the everyday user experience.
Do people really want the new technology? Will they use it? Will it help them in their actual work environment? Will they have to change their work processes to accommodate it? And last but not least, will they willingly change the way they work to benefit from new functionality and more automation?
Based upon the article “Experience Design: The Path from Research to Business,” authored by Xerox Research Centre Europe (XRCE) researchers Antonietta Grasso and Caroline Privault, as well as Yves Hoppenot who is in charge of transferring R&D technologies to our managed print services business
It is from a series of articles from XRCE researchers that celebrate the lab’s 20th anniversary.